Casa Pradera
Casa Pradera is a boutique hotel located in Sierra de los Padres, conceived as a quiet luxury retreat immersed in nature. The project offers a calm, private atmosphere where noble materials and refined comfort coexist without ostentation.
The experience is defined by stillness, intimacy, and a deep connection with the surrounding landscape. The design strategy was based on developing a clear and consistent identity system with a balanced visual presence, with a constant focus on the site’s natural context.
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Fields: Strategy, Branding, Print.
Team: The Kitchen (Media Agency), Diego Mendi, Pe de Sabato (Photography).
The branding is intentionally restrained, it is designed to be embedded within the experience, supporting orientation, communication, and perception of the space. Through careful application across touchpoints, the identity supports the spatial experience and reinforces a sense of quality and attention to detail, contributing to a balanced environment.
The identity is informed by organic geometries and references to natural textures. Typography and graphic elements reflect these qualities, creating a soft and fluid visual language. Branding, including logo and signage reinforce the project’s character through this flexible and integrated design proposal.
